Benefit Launches Innovative New Super-Curling & Lifting Mascara

Benefit Roller Lash Fun Pic

Benefit Cosmetics is one of my all time favorite make-up lines because the brand is so girlie, clever, kitschy, their marketing campaigns/branding always bring a smile to my face and most importantly they make some of my all time favorite multi-tasking products (Hello Erase Paste!) I recently attended the delightfully fun Los Angeles launch party for Benefit’s latest beauty product inspiration: Roller Lash and I am excited to tell you all about this brilliant new mascara.

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