I am super excited to be heading to Cosmoprof North America in Las Vegas tomorrow, which is the largest professional B2B beauty show in North America. In my opinion, CPNA is the best, most polished and professional beauty event that I attend, and I love it! This year, I am heading to LV with my hubby (and social media guru) to scout beauty trends, network with brands and industry professionals and most importantly discover new and unknown brands and products.
I am especially excited about the Discover Beauty section of the conference because it showcases a group of hand-selected brands from around the world that most consumers are not familiar with. This exclusive section of the conference is laid out like mini stores that allow you to really interact with these emerging brands, explore their products and learn more about what differentiates that brand. Some of the brands that I am excited to check out include:
Barista Bath and Body: A natural and organic line of luxury products that extends the exeprience of coffee beyond your morning cup. Even though I am not a coffee drinker, I am excited about a line that offers the stimulating smell and wake-up the skin benefits of caffeine.
Essè Cosmetics from Italy: Essè Cosmetics is a line that incorporates the benefits of grapes and wine. This oenophile is always intrigued by products that utilize grapes and wine.
IT Cosmetics: This line infuses medical grade anti-aging technology into innovative, high performance color cosmetics. I was recently introduced to this intriguing line and am just beginning to explore the products. I am already very impressed with their Bye Bye Under Eye concealer .
The Jojoba Company: A natural skin care line built on the remarkable qualities of pure, Australian jojoba that is grown in Australia without pesticides or fertilizers. Jojoba has an old school appeal and I am interested to see how it has evolved.
The Skin Deli: A gourmet skincare line packed with nutrient-rich natural ingredients that are made out of 100% recognizable food ingredients. This line sounds like a yummy hybrid of two of my passions food and beauty, can’t wait to check it out!