Have you ever heard of or tired Not Your Daughter’s Jeans also now more commonly known as NYDJ? The name is a bit misleading because these jeans are not at all ‘mom jeans’ but rather chic, hip, fashion forward and beautifully made jeans. These jeans are curve lovin’, size minimizing, makes-you-feel-oh-so-sexy-and-svelte jeans! Need I say more? NYDJ have been my absolute favorite jeans of choice over the last several years because they fit my curvy body beautifully, feel so comfortable, have the perfect rise, hold up beautifully wash after wash and are reasonably priced for the quality of jeans you are getting. So needless to say, I am an ardent fan of the brand!
I think this sound bite that comes directly from the brand, perfectly captures the essence of the NYDJ: “We know that real women have real curves and real lives. So we designed our NYDJs not just to fit real women but to make every woman look amazing. We use premium denim with just the right amount of stretch – for comfort with no bagging – even between washings. And we invented the patented NYDJ criss-cross panel that provides gentle control in front while our Lift Tuck Technology® shapes and smoothes in back. And then we added something else…style. With NYDJ, you’ll find the washes, the colors and on-trend looks that you want all with a fit that actually makes you look and feel one size smaller.”
Sounds pretty amazing right? Well after years of loving these jeans, I was absolutely delighted to be invited to the NYDJ Spring 2012 media preview!
I arrived at a lovely suite in Hollywood and had a chance to meet with the lead NYDJ Designer and learn all about the Spring line, jean trends, the NYDJ target customer (me!) and what we can expect from the brand in the upcoming season. Here’s what you can expect from NYDJ this season:
- Spring 2012 is all about bold colors like coral, persimmon, green, fuchsia, aquamarine and optic white
- Printed denim will also be highlighted this season with patterns like lizard, lace and henna
- NYDJ will continue to offer a large variety of denim washes this season with options such as medium, dark, gray, faded and vintage washes
- Ankle lengths will also be big this Spring because they offer versatility and can be worn with sandals, flats, heels, and wedges or tucked into boots
At the preview, I also had a chance to try on a variety of these new styles and pick my favorite pair to take home. It was fun to hang out with some of my fav fashion bloggers like Marie of The Curvy Fashionista and Jennifer Chan and see how amazing and flattering these jeans looked on three very different body types.
Here we all are wearing the white lizard skinny jean
And here, Marie and I are both wearing the wide leg trouser and Jen (in the middle) is wearing a blue ankle length jean
And while I typically prefer a dark denim bootcut or wide leg style of jeans to minimize my curves, the biggest surprise of attending this preview for me was the pair of jeans I actually picked out and ended up taking home: The Sheri Slim Leg/Skinny OPTIC WHITE Jeans. WHITE JEANS!! Never in my wildest dreams would I ever think I would choose a pair of white jeans! But the quality and cut of these jeans is SO fab, that they actually looked flattering and super cute in white! And this is the true test: you couldn’t even see my bulges or black underwear through the white jeans either, hard to believe, right? But it’s true! These jeans really rocked and I think they will be a fabulous addition to my Spring wardrobe. What do you think?
Guess What? How would you like to win a fabulous pair of NYDJ of your very own?! Enter this GIVEAWAY and if you are the LUCKY winner then you get to pick out your favorite pair of jeans from all of the styles on the NYDJ.com website. Contest Details are below.
–How to Enter: All that you need to do to enter this FREE giveaway is use the Rafflecopter Widget Below, enter your name and email or sign in through Facebook, then click “DO IT” to do each task that you choose to and once you have completed the task click the “ENTER” button to confirm your DONE entry. Make sure to enter your name and email for each selection, so your entries will be counted.
–Options for Entering: There are (3) choices for daily entries, and (4) choices for one-time only entries and three of them are mandatory for entry.
–Prizes: ONE (1) E-Gift Certificate for A Brand New Pair of Jeans of Your Choice on NYDJ.com (Retail Value of between $70-$140)
–Contest Dates: 3/21/12 to 4/6/12 at 12:01 am EST