Cosmoprof North America (CPNA) is the largest B2B professional beauty trade show in North America, and next week (July 14-16, 2013) I will be attending this prestigious show to scout trends and discover exciting new beauty products and brands. And while I look forward to attending this top notch show every year, I am even more excited to be attending this year because CPNA is launching BEAUTIQUE, the first trade show to introduce customized sampling to show attendees. This is exciting because beauty sampling is one of the hottest trends on the beauty landscape these days.
And here’s the scoop on BEAUTIQUE: All CPNA attendees are invited to visit the BEAUTIQUE booth and hand-pick 7 deluxe samples from 20 featured exhibiting brands for a nominal fee of $10. HCT Packaging, the official sponsor of BEAUTIQUE, created an attractive exclusive customized box (pictured above) that will hold all the beauty products. And here’s the BEST part: All of the proceeds collected will benefit CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
This beauty sampling shop will be located on CPNA’s main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity to meet with otherwise.
The brands featured at BEAUTIQUE include an array of the latest in up-and-coming cosmetics, skin care, nails, and haircare products as well as some classic favorite beauty brands. Some of the participating brands include: Amika, Layla Cosmetics, OPI, ORLY, Royal Apothic, Rusk, and WELLA Professionals.