Romy has always been the Go-To Girl. For years, people have regularly asked this trend seeking maven for recommendations and tips on food/recipes, wine, fashion/accessories, and especially about all things related to beauty products. Romy’s highly connected and LOVES being in the know and sharing all her juicy tidbits with you. Romy’s been in the marketing research world for 15+ years (see below) and knows how to cut through the clutter and hype and get down to the real deal substance.
Romy has worked in qualitative marketing research for well over fifteen years. During this time she has worked in fielding projects, client services, project management, research design, focus group moderation, analysis, synthesis of findings and interactive presentations. Romy has a Master’s degree in Counseling Psychology, as well as a Bachelors degree in both Psychology and Sociology. She has moderated hundreds of focus groups, mini groups and in-depth interviews on a wide range of topics.
Romy has extensive experience in the following categories: entertainment/television, beauty/makeup, consumer products, advertising/positioning, topics related to women, professional sports, toys and dolls, pop culture/trends, health/chronic diseases, and sexuality/sensitive topics. Romy is also a certified facilitator in the Osborne Parnes Creative Problem Solving Model and has extensive experience designing and implementing creative group workshops.
Currently, she owns and runs a full service qualitative marketing research and consulting firm called Schorr Creative Solutions, Inc. along with her husband and business partner Doug Schorr. The services they offer include: focus group moderation, project management/fielding, dial testing, dyads, triads, in-depth interviewing, observational/ethnographic research, kids/teen groups, brainstorming, ideation, interactive facilitation and creative problem solving.
In order to stay on the pulse of all things beauty and lifestyle trends, Romy regularly attends industry events like Cosmoprof North America, ISSE, Natural Products Expo West, LA Make-up Show, and the Go Green Expo to name a few. Her current professional beauty industry affliations include Cosmetic Executive Women (CEW), Beauty Industry West (BIW) and Southern California Health & Beauty Professionals (SCHB).
For more information about Marketing Research and and our company, please feel free to check out our website at Schorr Creative Solutions Inc or send Doug an email at Doug@SchorrSolutions.com.
