Romy Raves

Over the summer at Cosmoprof North America, I discovered a great new product called TouchBack by ColorMark . I was instantly impressed with the innovative simplicity of this unique product. It is a gray covering marker that surpasses its competitors because of its effective and ingenious delivery system. Basically, it dispenses real hair color via a well-designed, flat, broad tip marker. I think the primary strength of this product is its simple, yet quick and effective delivery system that is super easy to use and does a great job of covering those nasty grays with minimal effort. It dries instantly and won’t rub off, even after brushing. And I also love that it can even can save you money by stretching the time between salon visits, brilliant!

Given the simplicity and economic relevance of this innovative product, it was not surprising that TouchBack by ColorMark was the inagural recipient of the first the first-ever DISCOVER BEAUTY AWARD at Cosmoprof North America. Discover Beauty helps newly emerging brands find their proper market by facilitating private meetings with prestigious retailers. These meetings give these brands the unique opportunity to present their products to the key decision makers for immediate consideration and feedback. Twenty emerging brands participated in the 2009 Discover Beauty program and they were judged on packaging, overall brand concept and likelihood to succeed in the beauty marketplace. The voting was done by specialty retailers such as HSN as well as various beauty bloggers like TotalBeauty.com and yours truly.TouchBack earned this prestigious honor and it is helping pave the way for this product’s success and widespread reach.

This award winning product has made a lasting impression on me and it is definitely worth checking out. You can get yours online HERE. And let me know if you have any other great hair products that have helped you out in a pinch or if you have any other tips for stretching your salon visits. 

As I have previously mentioned, I never seem to get enough sleep these days and therefore I am constantly on a quest for products that can help me look refreshed and well rested (and when I do, I thank my lucky stars that there are actually beauty products that exist that can transform my life!)Recently, I was delighted to learn about a brand new company and product line called First Aid Beauty (FAB–gotta love this acronym ) created by Lilli Gordon (formerly a partner of Fresh–a longtime favorite beauty product line of mine). This new line of products debuted at Cosmoprof North America in the coveted Discover Beauty Area and is officially launching today on Sephora’s website.

I actually read about FAB’s Detox Eye Roller in a pre-conference press release and was so excited about this product, that I couldn’t wait the few weeks until Cosmoprof to try it, so I contacted the company and they were kind enough to indulge this beauty junkie’s obsession before the conference. And to my pleasant surprise, this innovative new beauty treat delivered on all its promises—to ease the unsightly blue color under the eyes, to recapture lost volume in the under-eye area, to reduce fine lines, and to reverse the dreaded under-eye puffiness.

Sound to good to be true? I felt the same way and my true test of an eye product’s efficacy is to use it first thing in the morning, when I catch a glimpse of my swollen, tired-looking-cat eyes. So here goes nothing, first I roll on the product back and forth underneath one of my eyes (to do a comparision with the other eye) and I instantly love the slightly cold feeling of the metal roller ball on my sleepy eye–cool and refreshing, I likie! And it immediately feels fresh and hydrated and then I notice the tiny iridescent crystals in the bottle, which I know can only help my cause. And I kid you not, after only a minute or two, my treated eye looks perky, awake, moist, less puffy and less shadowy compared to its half asleep partner. I am a happy camper, my dreams are coming true and I quicky apply this inspired product to my other eye. Now I am ready to start my day!

So what’s the story behind this great new product line? Here’s the scoop: all of the FAB products cater to sensitive skin, utilize only the most essential scientific and botanical ingredients, are free of harsh irritants like parabens and are infused with a proprietary antioxdiant booster. The Detox Eye Roller specifically contains caffeine to help decrease dark circles, hyaluronate which helps hydrate the undereye area, peptides to diminish fine lines and a roller ball applicator which mobilizes trapped lymph to reverse swelling (and feels ridiculously good first thing in the morning). These well thought out ingredients result in an intriguing and effective detox trifecta!

And for all of you recessionistas, this wonderful product is affordably priced at about twenty bucks and you can buy it as of today online at Sephora

I hope you are able to give this new product a ‘roll’–I know it will be eye opening! Please post and tell me what you think or share your fav wake-up-the-tired looking eyes product.

This weekend, I am heading to ‘Vegas Baby’ to attend Cosmoprof North America and I am very much looking forward to my virginal tour. This conference is the only all encompassing business-to-business beauty trade show in North America and particpants come to see the latest trends and innovations from all segments of the beauty industry.  To me (a self-professed beauty junkie), this sounds like Nirvana, and although I intend to cover every inch of this delicious show on my quest to find the latest beauty innovations, I am especially excited about some of the companies in the coveted Discover Beauty area. This special section of the show features a carefully edited selection of unique beauty brands who will unveil new and innovative products that currently have minimal presence in the US. As a beauty trend maven, this is what I live for!  Below is a glimpse of the some of the brands and products that I am most excited about:

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Billion Dollar Brows

This beauty maven is definitely brow challenged, so I am always on the hunt for products that enhance and help my brows come to life. Therefore, I am very intrigued by Billion Dollar Brows and the products that they offer to help me cope with my dilemma. I am especially interested in trying Brow Boost, a conditioning product that they claim can help your brows appear fuller by making your brow hairs look healthier-watch out Brooke Shields! Â

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 Hissyfit

RR: Love the brand name, Hissyfit, it totally grabs this Diva’s attention, what’s the story behind it?

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HF: Two Aussie girls (one a gold medal Olympian, the other a magazine editor) couldn’t find great wearing daily beauty products that offered the highest possible sun protection with a cosmetic feel so they threw a little ‘Hissyfit’ and created their own. Hissyfit’s motto: if your daily beauty products don’t deliver the 3-in-1 benefits of maximum protection sunscreen, anti-aging skincare and flawless cosmetic finish– then it’s time to throw a Hissyfit! Everything about Hissyfit is bold, bright and sassy, super smart products for super smart women (sounds like me ). As Valentino says: “Don’t trust mother nature darling, she’s way too busy…”

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I just love the tone and ‘tude’ of this company and that alone makes me excited to try their products, although I am especially looking forward to trying Handy Work, their anti-aging hand cream with SPF 30, vitamin e, aloe, and orange and mint essential oils–yummy!

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 Rodial’s Glam Product Line

 I am intrigued by Rodial’s Glam line of products (again its the product names that really attract me) because it is positioned as offering plastic surgery results without the surgery, quite a claim don’t ya think? I am excited to try Glam Balm because it is a one product does it all—firms and tones the skin, boosts collagen production, restores and repairs the skin, smooths fine lines and wrinkles, restores elasticity and promotes healing of the skin, and fights skin conditions such as acne and eczema. I am skeptical about this kitchen sink approach, and I will have to see for myself if these snazzy claims deliver on their promise, but I am very excited to give it a whirl!

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Skin 2 Skin

I am also interested in trying Skin 2 Skin’s Photoaging Repair Creambecause it is an award winning product that has Kinetin-N6, a natural plant extract that is proven to be effective in the reduction of fine lines and wrinkles. This wonder cream is supposed to improve skin tone, texture, diminish the visible signs of freckles, brown spots and even out irregular skin tones. With continued use,  this cream will diminish the visible appearance of hyperpigmentation and skin roughness and you can expect to notice a difference in skin tone, texture and moisture retention in as little as 14 days. Sign me up!

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 TouchBack

The last product on my Cosmoprof Discover Beauty hit parade is TouchBack  a real, temporary hair color that you apply to dry hair with a marker-like applicator to cover-up your gray roots instantly. The color actually bonds to your hair so you can brush it without it flaking off, but it does wash out when you shampoo your hair. TouchBack stretches the time between colorings, and anything that saves money these days is music to this recessionista’s ears.

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I hope this little teaser has wet your appetite for these innovative products as well as my other beauty discoveries still to come. Stay tuned for my exciting posts following Cosmoprof as I share my giddiness and newest discoveries with you–I can’t wait!

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Also stay tuned for some fun summer time FREE beauty product giveaways and contests coming soon. You will have a chance to win some the great products that I review here on my blog–Check back soon!