I was recently invited to the soft opening of the Rossano Ferretti Hairspa in Beverly Hills for a Shu Uemura Art of Hair Ceremony Treatment and blowout, but little did I know that beyond this relaxing and rejuvenating treatment, I was about to be treated to one the most unique and phenomenal haircuts of my life. Allow me to introduce you to METODO Rossano Ferretti, an inspired and innovative hair cutting technique that focuses on the natural fall of the hair and is designed to emphasize a women’s natural beauty.
Rossano and Lorenza Ferretti developed the METODO brand over twenty years ago in the Emilia Romagna region of Italy. The core philosophy of this technique (and what makes it so different than your typical haircut) is that it focuses around honoring the natural movement of a person’s hair and teaches stylists to move their own body along with the client’s hair, constantly observing and interpreting each section. METODO is a comprehensive approach that incoporates a client’s hair, features, body and personality and uses these visual cues to create a unique and customized haircut every single time. Lorenza captures the essence of the technique perfectly by saying, “What happens when the stylists body is static? It creates static, stiff cuts. So I insist on keeping the body moving, the movement helps us reach dimension, which for us is fundamental, which is the natural fall of the hair.”
The METODO training is exclusively taught at Rossano Ferretti’s School’s in Parma and Venice, Italy to a small handpicked group of top notch candidates who go through a rigorous training program for more than 5 years to hone and perfect this specialized technique. This philosophy really focuses on on the art of hair cutting combined with understanding the attributes that make a person special and then uses this information to create a unique and beautiful masterpiece.
The Rossano Ferretti Hairspa in Beverly Hills is being lead by the adorably sexy and skilled Italian stylist, Michele Finessi, who has been practicing METODO hair artistry for 8 years and was brought to SoCal to share his beautiful gift. And yours truly had the unique pleasure of being granted a mind blowing hair cutting session with this METODO master.
Michele carefully assesed my hair, asked me what I wanted, and told me he thought my hair was out of balance and he could definitely make it look much better (and it sounded SO much better in his thick, yet quiet Italian accent.) Now this is where it gets really good and my description of what I experienced is just not going to do justice to actually seeing the METODO technique in action, but basically Michele skillfully moved and grooved around my hair, dancing, bouncing, bending and actually flowing with the movement of my hair. It was WILD, different, cool, and mesmerizing to watch. He was actually connected with my hair, and it was like nothing I have ever experienced before. And I LOVED it.
The Rossano Ferretti Beverly Hills salon is modern elegance, I loved being around Michele’s quiet skillful confidence, and it was amazing to experience something so unique and special. I know, I know, you are thinking ‘it’s just a haircut!‘ but honestly it was a profound experience. And once I saw the finished cut, I was blown away by how fabulous and sexy it looked, what do you think?
This was definitely the best haircut I have ever gotten, the compliments have been endless and I am now hooked and will definitely be visiting Michele for another METODO haircut soon. FABULOUS!
Rossano Ferretti Hairspa Beverly Hills, 345 North Canon Drive, Beverly Hills, CA 90210 (310) 598-6780; Haircuts with Michele are $200 and worth every penny!
Disclosure: I was invited to Rossano Ferretti Hairspa for a hair treatment and blowdry plus a haircut, but little did I know how profound this experience would be nor how amazing my hair would look.