A Glimpse of Some of My Fav Finds at ISSE

Happy Monday Beautacious Babes! Yesterday, I attended the International Spa and Salon Expo in Long Beach for the very first time. I was there scouting beauty trends and looking for new and inspired products to share with you. This is the largest professional cash-and-carry beauty exposition and educational event on the West Coast. It was a crazy energetic event with professionals from all aspects of the beauty biz on the hunt for the latest and greatest products and bargains. The show floor was packed, lively and filled with lots of colorful characters, and I really enjoyed it. 

Some of the trends that I noticed were hair extensions galore, hair bling, all things argan oil, fun bright pastel colors in make-up and nails for spring, lots of variations of Brazilian hair straightening, several instant results skin care products, and a plethora of enhanced features and upgrades on heat styling tools and hair appliances.  

Here is a list of the products that caught my eye (and that I am planning to conduct the standard Romy Raves in-depth trial and share my favs with you at a later date):

Stamp Me Fabulous Eye Brow Stamps: You select a stamp that best fits your own brow shape, cover it with semi permanent eyebrow color and stamp it on your brow. This is especially great for someone with sparse eyebrow hairs (like me). I thought this was a very inspired idea and I can’t wait to try it!

Belvada Cosmetics Mascara and Lipgloss: This company has a patented one handed mascara and lip gloss package that gives you more control of your product application. It also has a two layer wipe system to minimize product clumps and excess. I’m intrigued.

Macadamia Natural Oil Hair Products: YUM!  Hair care products made out of macadamia nut oil, count this foodie in! I love the gorgeous brown floral and lime green packaging on this product line and can’t wait to try these beautiful sounding products. Oh, and they had the most insanely delicious tasting macadamia nuts to nibble on at their expo booth–great branding!

Essie Chinchilly Matte: Uber chic new taupe-y grey color by nail industry leader Essie, and its bundled with an on trend matte top coat. Very cool and different, I cannot wait to try it!

Genie Instant Line Smoother: This is an instant results product that is supposed to immediately and visibly smooth the appearance of fine lines and wrinkles, and the demo was impressive. I can’t wait to take this product for a spin myself, stay tuned.

Dermasurface Surface Bright: This is a face brightening product with a new ingredient that I haven’t heard of called tranexamic acid which is supposed to reduce the activity of melanin (brown spots). I new face brightener, count me in!

Velana K Lip Gloss in Jennifer: All I can say is that she got me to try a pink color (I am SO NOT a pink girl) and it looked really good! This beautiful looking and feeling gloss has a unique golden seaweed mixture that moisturizers and fills in the lips. And she has also added to the appeal by naming each gloss after a woman who is important in her life (can you say Romy Red ;-)). I likie!