Benefit Launches Innovative New Super-Curling & Lifting Mascara

Benefit Cosmetics is one of my all time favorite make-up lines because the brand is so girlie, clever, kitschy, their marketing campaigns/branding always bring a smile to my face and most importantly they make some of my all time favorite multi-tasking products (Hello Erase Paste!) I recently attended the delightfully fun Los Angeles launch party for Benefit’s latest beauty product inspiration: Roller Lash and I am excited to tell you all about this brilliant new mascara.

Roller Lash is a clever new lash curling and lifting mascara that lifts and curls your lashes in all in one multi-tasking mascara product – it eliminates the need for those old school metal eyelash curlers. The secret behind Roller Lash is the patent-pending Hook ‘n’ Roll Brush

This innovative brush is like a roller for your lashes! It grabs, separates, lifts and curls every lash from root to tip, making your lashes look bigger and your eyes wider/more open. This mascara also contains some great lash loving ingredients too like Pro-vitamin B5 and Serin which are known for their lash-conditioning benefits too.

The best part is that this transformative mascara is simple to use too. All that you need to do to get a beautiful lift and curl in your lashes is to gently wiggle the wand from the base of lashes to the tip and then repeat it across your lashline again, making sure to catch every lash. Roller Lash visibly lifts your lashes, gives it long lasting curl (up to 12 hours) and instantly makes your eyes look bigger and brighter.

I’m really impressed with this mascara because it truly does exactly what it says it does with noticeable and flattering results. I really love the long lasting pretty curl it gives to my lashes. If you are looking for an easy way to streamline your makeup routine and give your lashes a nice little boost, you should def checkout Roller Lash!

And of course since Benefit is all about the fun, as you can imagine their launch party was festive, upbeat, bright and filled with fabulous women, yummy eats and lots of laughs! Here are some of my fav pics from the night

Disclosure: Benefit invited me to their fun Roller Lash Launch Party and gave me their new mascara to take home and try, however all opinions are my own.