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This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hair

This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hair

Most of you know that I am all about being bold, confident and embracing who I am no matter what, especially in midlife! I love wearing bold colors and statement making fashions and totally embracing my curvy body during this phase in my life. That is why I was excited to partner with Hair Biology, an innovative new hair care brand designed especially for women 45+ that is committed to encouraging midlife women to be bold, unapologetic and to live their best lives right now! With a tagline like ‘Bolder Not Older’, I just knew that Hair Biology was my kind of brand!

Hair Biology is all about helping women celebrate their age by creating hair care products that address the unique biological changes that happen to our hair as we age like dryness, thinning, greying and quality. The Hair Biology Soft & Hydrated Collection is a biotin infused hair care line that is designed to meet the age-related needs of your hair with a Moisturizing Shampoo and Conditioner, a Deep Hydration Mask and a strengthening Argan Oil Taming Serum. These products are all designed to work synergistically together to rejuvenate your hair, bring back the shine and a soft silky texture and make your hair look healthier and more youthful.

Truth be told over the last several years, I have definitely noticed that my hair is significantly drier, frizzier, thinner and it breaks more easily. It definitely looks and feels ‘older’ and I am constantly trying to figure out ways to keep my hair healthy and hydrated. Honestly, I haven’t found many hair products that really bring my hair back to ‘it’s younger glory days’ until I tried Hair Biology’s Soft & Hydrated Collection. The biotin in these products helps improve your body’s keratin infrastructure and it supports strong, healthy hair growth. Here are the four frizz control hair products that I tried and what I liked about each of them:

  • Moisturizing Shampoo has a lightweight gel texture and I love how it creates a fluffy foam that nourishes, cleans and makes my hair feel soft
  • Moisturizing Conditioner hydrates and moisturizes my hair without weighing it down. I really like the light tropical coconut scent of both the shampoo and the conditioner that isn’t too heavy or cloying

This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hair

  • Deep Hydration Mask is one of the hero products of the line because it instantly hydrates your hair and protects against color fade. Once a week, you apply a quarter-sized amount of this hydrating hair mask, massage it into your wet hair, wait 2 minutes and then rinse. I was really impressed by how this conditioner instantly transformed my hair leaving it feeling significantly smoother, silkier and softer, I LOVE it!

This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hair

  • Argan Oil Taming Serum is the other hero product in the line because it is packed with healing antioxidants that increase your hair’s elasticity as well as argan oil which restores your hair’s shine and vibrancy. After washing and conditioning your hair with the other Hair Biology products, you give the oil a nice shake and then apply 1-2 pumps of this hair smoothing serum to your damp hair from your mid-shaft to the ends. I absolutely love the super lightweight texture of this serum because it absorbs instantly and doesn’t weigh down your hair or make it greasy. This impressive serum immediately smooths your texture, adds shine and tames split ends and unruly grey hairs. I like using this serum after my hair is dry to smooth fly aways and add more shine. So fab!

Honestly, I am really impressed with the entire line of Hair Biology products. I have been using the collection for a few weeks and I can’t believe how it has transformed my hair and made it look younger and healthier! My hair is noticeably softer, smoother and more radiant, I just love how it looks and feels! Take a look:

This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hairHere’s the most exciting thing about the Hair Biology Line, it is super affordable and available exclusively at Target. I honestly can’t believe that this results-driven, luxurious feeling, hair-transforming line can easily be found at Target for less than $10 per bottle! Pretty amazing, right?! I love that Hair Biology created such a wonderful budget-friendly hair rejuvenating line for midlife women and now everyday can be a good hair day, no matter how old you are! Shop the entire Hair Biology line at Target HERE.


This post is sponsored by Hair Biology, a line of hair care products formulated for women 45+ to rejuvenate dry, thinning and aging hair

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  1. Perfect timing for this post! Appreciating the time and effort you put into your website and in-depth information you offer. You’ve really covered up almost all the possible info that every female should follow. I will try it for my hair as soon as possible. Worth sharing! Please do continue sharing updates! Thanks!

    1. Thanks for stopping by, please come back for more tips and inspo 🙂

  2. Toni Dash says:

    This is really worth a try! Thanks so much for sharing you insights!!

    1. Awww thanks! I just love spreading the word about positive aging, we all need to embrace and enjoy it!!

  3. Your hai looks so healthy. You just convinced me to try these products. I am pretty sure they are perfect for me!

    1. So glad, I think you’re gonna be thrilled!

  4. Monica Simpson says:

    As I approach 40 I have been thinking about spending more time on my skin and hair. I would love to try this line. Love that I can find it at Target!

    1. Yes, start now you will be so glad you did as prevention is so much easier than trying to get rid of the signs of aging

  5. I will definitely have to look into these hair products. I’ll be turning 45 soon and my hair is frizzier than it used to be.

    1. Hair Biology is going to make such a difference in your hair!

  6. These look like some great products. Your hair looks amazing. I think I need to try these out now. I can’t wait to see how they do.

    1. Once you try them, please let me know what you think!

  7. Your hair looks awesome! I can’t wait to try this line. My hair is in serious need of fixing.

    1. The best part is that you will notice a difference after just one use!

  8. Melissa Meyers says:

    These products sound amazing! Thanks for sharing such great info for women in their 50’s!

    1. I love elevating the lives of midlife women, it feels so good!

  9. TARA PITTMAN says:

    Your hair looks amazing. I need to try these products as I am older too.

    1. Tara they are so good and budget friendly, you should totally try Hair Biology!

  10. Lucy Clarke says:

    These products are awesome! It’s always great to find one that really reinvigorates and takes good care of our locks.

    1. I am so happy to have discovered them and love how they make my hair look it’s best

  11. Hair Biology sounds awesome! I’m 47 and dealing with thinning hair seemingly overnight. I’m excited to shop the brand at Target and see if this collection helps bring my fading hair back to health and life. Great blog. romy

    1. Stacy I think you are going to fall in love with Hair Biology and won’t believe how good it is for the price!

  12. Jessica Collazo says:

    This is very interesting I would love to try this product my hair is tends to be very fine and I’m in my 40’s now so I need to get ahead of it.

    1. Jessica Hair Biology is just what you need to transform your hair

  13. Those look like some amazing hair products! I wish I had hair to use it on. lol 🙂

  14. Emman Damian says:

    I should buy one for my bestfriend! She’ll love the product for sure! She loves taking care of her hair.

  15. I haven’t heard about this product until I read your post. It looks really good and I’d like to try it sometime. Thanks for the review on this product, I love hair product.

  16. Marie Phillips says:

    Wow, that is an amazing difference! I will have to look into this. I have very thin hair but it seems to act similarly to yours based on your pics.

    1. If you hair is anything like mine, I think you are gonna love the results of these products

  17. I need to get my aunt to send some of these for my mum! She goes to the salon so often cause her hair gets dry and limp. This might save her a few trips.

  18. Gervin Khan says:

    I have never heard of this before but it sounds like a good product for me to try.
    I am going to check this out, thank you!

  19. Hair biology product lines are wonderful are keeping hair beautiful. I am glad they are not overpriced considering what they offer.

  20. Hair Biology hair line products are wonderful products. I am glad they are not overpriced considering how effective they are.

  21. Cristina Petrini says:

    Hair care, whether long or short, is essential because our health and well-being passes through the scalp. So I really admire your choice and I’m interested in this line.

    1. Yes, our health definitely reveals itself through your hair!

  22. Sharon Garofalow says:

    I’ve just started paying more attention to my skincare since my skin has changed a lot as I got older. It makes sense my hair would change too! I definitely need to check these prospects out next time I’m at Target! Thank you for sharing these!

    1. I know sometimes we forget that our hair needs the same targeted products as our skin and Hair Biology products have tapped into that need 🙂

  23. This looks like something I nees ASAP. That mask sounds amazing!

    1. The mask is sooooo good, it really changes your texture instantly!

  24. Next time I’m at Target I have to check this out.
    Seems like a great product, thank you for sharing.

    1. It’s a must buy, your hair will thank you!

  25. I have to show this to my wife. She has a ton of hair, and she’s always trying to keep it healthy. It has a tendency to get dry on her.

    1. Bill slip some in your cart the next time you are at Target, your wife is gonna love it!

  26. Yes! I need this in my life. My hair has been so blah lately. I need to do something to get it looking great again.

    1. This line will definitely rejuvenate your blah hair, sooooo good!

  27. I think I need to give this a try. I have a lot of hair, and I don’t really take care of it at all. LOL

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