DermStore Comes To Real Life in Hermosa Beach, California

OK SoCal Beauty Junkies, you are in for a real treat because DermStore.com, the widely popular dermatologist-backed online store, opened its first ever flagship store in Hermosa Beach today! DermStore has quickly become the leader in luxury skin care, beauty, and cosmetics online with more than 620 brands and over 23,000 products to choose from, and new luxury brands added monthly.

This exciting new brick and mortar flagship store and spa is located just steps away from the Hermosa Pier and it will carry an expansive selection of retail beauty products that consumers have come to love about DermStore. Plus, in addition to being a fabulous place to buy the latest beauty products, the flagship store will have three hair styling chairs so that you can indulge in wonderful hair treatments as well as two modern and well appointed  treatment rooms that will offer state-of-the-art spa services featuring treatments from Decleor, Eminence, Phytomer, YonKa, Dermalogica, Guinot and Thibiant. This new retail store will also be used to test products before they hit the market as well as a location for photo and video shoots.

I was thrilled to get a sneak peak of the store a week before the opening and was very impressed with the chic modern space, the very desirable pedestrian location, the wonderful selection of cult fav beauty brands, and most importantly the top notch service and treatment that I received. I was treated to the Yonka Le Grand Classique Facial because, according to my savvy esthetician, my skin was both dehydrated and had noticeable pigmentation. This indulgent facial is customized to meet your skins needs and uses the wonderfully aromatic Yonka products to awaken the senses as well as treat your skin’s problems. Yonka holds a special place in my heart because the aromatherapeutic smells bring me right back to my first facials as a teenager, while at the same time using active modern ingredients that truly deliver results.

Here’s a recap of my customized Yonka facial: My esthetician cleansed my skin, did a wonderful gommage (exfoliation), steamed my face, performed the necessary extractions, gave me a fabulous relaxing face and upper body massage, and used two different masks to target my pigmentation. This was by far my favorite part because I could feel it working! The first mask was a moderate glycolic/fruit acid peel that felt a little tingly and gently got rid of the the top layer of skin in preparation of the fabulous pigmentation lightening mask that she applied with gauze over it to make removal very easy. While the mask did it’s magic, she gave me a delightful hand massage, then removed the mask, applied Yonka moisturizer, eye cream and sunscreen. And as an added bonus at the end when I sat up, she put a warm moist towel on my upper back and shoulders kinda like a warm hug to finish it all off.

My skin was luminous and glowing, and it looked so FAB that I had an event later that night and opted to wear my hair back with a chic headband and very little makeup, so that I could really showcase my gorgeous skin. It happened to be a beauty event that evening and many people commented on how amazing my skin looked, what do you think?

DermStore Flagship Store 1316 Hermosa Beach Ave, Hermosa Beach, CA 90254. Open seven days a week 10am-8pm. Call 310.526.0008 to book an appointment. Mention Romy Raves to get 20% off all treatments through the end of April 2012

Disclosure: DermStore invited me into their store for the soft opening and to receive a facial. All opinions and glowing skin are my very own.