My head has been spinning with all things beauty since I attended Cosmoprof a couple of weeks ago, this conference was the ‘Land of Oz’ for this beauty maven. As I begin toÂ sift through all of my great beauty finds andÂ try some really great products, I wanted to give you an overview about some of the trends I spotted this year:
Emphasis on ‘Good for You’ Products
Currently, one of the biggest trends in the beauty industry by far is a heavy shift towardsÂ organic, natural products andÂ this trend was equally prevalent at Cosmoprof.Â Many beauty companies are truly beginning toÂ understand the importance ofÂ healthier ingredients and are makingÂ products that contain botanical/organic/natural ingredients or products that areÂ free of bad for you chemicals like parabens, sulfatesÂ and formaldehyde. Some of the companies that are making impressive strides in this category that I came across at Cosmoprof include: Swissclinical, Skin 2 Skin Care, Gamila Secret, First Aid Beauty, Jeune d’age Organics, Lili Beauty and Hair Rules.
All things Argan Oil
Everywhere I turned, it seemed that the ingredient on everyone’s lips was Argan Oil, especially in haircare. Argan is a rich goldenÂ oil thatÂ comes from Morocco and is prized for its therapeutic properties. It isÂ especially desirable inÂ hair and skin care products becauseÂ it is healing, hydrating, nourshingÂ and atÂ the sample timeÂ lightweightÂ which allows it to absorb quickly (meaning its not greasy). The Original Moroccanoil for hair seems to be blazing the trail in this category (one of my new fav products BTW and itÂ smells divine) and other notable players were DermOrganic Argan Oil Hair Treatments and Amika (who also make stellar flatirons in cool animal prints).
Brazilian Blowout–Whose Playing it Straight?
Given that I am absolutely crazy about my recent Brazilian blowout (ask me for a referral to the fab Gui if you live in the LA area), I was probably more tuned into the vast array of companies at Cosmoprof touting their version of this ‘magical’ hair straightening process.Â Basically, this is a long lasting hair straightening and smoothingÂ process that incorporates keratin to condition and smooth the hair along with a chemical preservative to seal it and make it last. The mainÂ difference between these professionalÂ products is whether itÂ contains formaldehyde or not.Â Major players include: Brazilian Keratin Treatment by Marcia Teixeira, Keratin Complex Smoothing Therapy by Coppola, and Global Keratin.
Multi-Use and Convenience Products
This Recessionista is always looking for lessÂ spendyÂ fab beauty productsÂ that really work, and I noticed manyÂ brands at Cosmoprof had innovative products thatÂ offer at least two or more products for the price of one,Â and I just LOVE that.Â Â InÂ addition, these good for your wallet products are alsoÂ packaged for convenience andÂ ease of use. Â Here are a couple worth checking out: French Tip Dip–a super cool, easy, affordable do-it-yourself frenchÂ manicure tool; and NP2Â Nail Perfection–a hip packageÂ of stylishÂ nail polish with a cute little bottle of express top coat attached to the top that is interchangeable.Â
Brands with ‘Tude or a Great Story
In these challenged times, I think it is the emotional connection andÂ relatability of aÂ brandÂ thatÂ really differentiates one brand from another.Â I think consumers are looking for more than just a good product these days, and brands that deliver more will tip the scales.Â Like Hissyfit, for example, if the name doesn’t give you a flavor for these Aussie babes, then their beautifully made, high performance products certainly will. Or how about the cheeky girls from Nails, Inc. whoÂ elevate nail care to a new level with their fashion forwardÂ colors and luxurious ingredients like caviar.
What beauty trends have you spotted lately?? Please post and share your latest and greatest finds.